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Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing, SMO
When you get down to it, digital marketing is simply marketing.
It’s how today’s businesses are getting their message in front of their best prospects and customers.
Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.
Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services.
If you’re new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing. We get that… And yes, there are different tactics you’ll need to learn. But they all work together to create a foundation for your business: attracting prospects, nurturing relationships, and making offers your audience will appreciate and respond to. Let’s take a closer look at how that happens.
How Does Digital Marketing Work?